Hoping to sell all of his product, Fisher was extremely disappointed to only sell 10 pairs, which he called "the most humbling experience." Customers at the fair were looking for different styles of frames and more vibrant colors. He got a booth at an entrepreneur fair in San Diego and priced his sunglasses at about $20 each. In 2012, Fisher went to sell Blenders for the first time. When he found a manufacturer, his first order was for 300 pairs of sunglasses – which cost the entire $2,000 loan – featuring black frames, red detailing and the brand's signature pair of stripes on the arms. Those positive reactions validated Fisher's idea and gave him the confidence to ask his roommate to borrow the $2,000 with a promise to pay back the loan with a 25% return (or a total of $2,500) in six months.įisher then spent eight months trying to bring his designs to life, researching online and googling things like "how to find a manufacturer" and looking for negotiating tips. "Before we knew it, we had hundreds of likes and a lot of people. "I hustled to get fans to that Facebook group," inviting all of his friends and family, Fisher says of the company's first social media presence, which amassed 1,500 followers over a few months. ![]() Jensen created a few mockups of sunglasses and the pair shared them on Facebook to seek feedback. So in 2011, Fisher started Blenders with his neighbor, Blake Jensen, a graphic designer. "In the darkest of times and in the lowest of your life, you can create opportunity," he says. The idea of starting his own business was also motivating to Fisher, who had always struggled in school due to dyslexia. So "I decided to go out and create our own." "There wasn't really a competitor or a brand that was in between that offered a cool style sunglass at a price point that was affordable and quality and comfortable," he says. He bought his own sunglasses at Target, because he "couldn't afford the shades I actually wanted," like Gucci, Oakley or Ray-Ban, which can cost hundreds of dollars. I would be spending nine hours a day at the beach just noticing people and the expensive sunglasses that they were wearing," Fisher, now 32, says. These are an awesome throwback that demand a place in your personal collection."I was a surf coach. ![]() Très chic! Our Black Betsy sunglasses are timeless af-so much so we’re willing to bet they’ll be stylish 20 years from now just as they would have been two decades ago. Let’s take a brief look at each of the collection’s entrants: The composition of this stuff is way too technical to go into detail here, but feel free to nerd out on Wikipedia. ![]() That’s the exemplary material we’ve using exclusively to build out our new line of shades. ![]() The key to it all? Handmade metallic acetate. We’ve done some cool stuff, but we’ve never made anything quite this kickass before. What makes it so special? Well, it’s simply our highest-quality sunglasses collection ever. We’re pretty absurdly excited about a brand new line we have coming out: the Cardiff Collection. Typically, we take time out each month to hit you with a knowledge bomb re: one or two of our hottest selling sunglasses.
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